Corporate Strategy: Bringing Design Management into the Fold
Authors: F. Joziasse
Publication Year: 2000
Journal: Design Management Journal
There is clear evidence that firms consider design to be one of the issues in developing strategy. Frans Joziasse documents the levels of corporate strategy and their implementation, and proposes a framework for integrating design within the strategic management process. He examines many points of view, supports conclusions with a wealth of examples and references, and suggests several roles the corporate design manager can take on to influence corporate strategy.