Creative approaches in disturbing times

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Olivier, Toon Abcouwer

Creative approaches in disturbing times: using design thinking, creativity and open innovation

Research area: Creativity and design to initiate innovation

Authors: Adi Kalkan, Ali Moussi & Dhiraj Ausan

Course: (V)ODC 2013/2014

Keywords: final report


Many companies struggle companies struggle with so called disruptive innovations. These innovations can often lead to a crisis situation for the current players on a market. However, there are some approaches that might help companies prevent such a crisis. This paper investigates the combined approach of combining creativity, design thinking and open innovation, in order to prevent or overcome a crisis situation.


Olivier, Toon Abcouwer