Doing it Right: Winning with New Products

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Contributors

Alrian

Authors: R. G. Cooper

Publication Year: 2000

Source: https://www.researchgate.net/publication/242601150_Doing_It_Right_Winning_with_New_Products

Journal: Ivey Business Journal

Volume: 64

Issue: 6

Categories: Strategy, Innovation


Abstract

This paper examines the two ways to win at product innovation: doing projects right and doing the right projects. Dr. Cooper explores the critical success factors that make the difference between winning and losing at innovation. He outlines key components of the authentic Stage-Gate® system and the four goals of successful portfolio management.



Contributors

Alrian