Effects of unintentional sharing of data on Facebook
by Renata Kuricova
Online social platforms are becoming increasingly popular as they offer an inexpensive tool to share information to millions of users around the world. However, sharing of data on these platforms does not only have positive effects. This research paper aims to narrow gap in the literature by identifying effects of unintentional sharing of data on Facebook on regular users by using qualitative research methods. Semi-structured interviews with both users and experts reveal that users are affected in terms of privacy, security, advertising, profiling and psychological influence when they share data on Facebook. The paper contains sections where results are analyzed and discussed and concludes with the recommendation on how to raise awareness of users about data sharing policies and practice.
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