Five fatal flaws of innovation metrics

From Adaptive Cycle
Jump to: navigation, search

Contributors

Alrian

Authors: T. D. Kuczmarski

Publication Year: 2001

Source: http://connection.ebscohost.com/c/articles/4461343/five-fatal-flaws-innovation-metrics

Journal: Marketing Management

Volume: 10

Issue: 1

Categories: Innovation


Abstract

One of the oldest canards in the business world applies with a vengeance to innovation: If you want to manage something, you must be able to measure it. But, of course, it's not that simple. The wrong system or the wrong approach to innovation measurement can spell disaster for the measurements and for the program as a whole. This article identifies five problem areas and shows how to avoid them.



Contributors

Alrian