Five fatal flaws of innovation metrics
Authors: T. D. Kuczmarski
Publication Year: 2001
Journal: Marketing Management
One of the oldest canards in the business world applies with a vengeance to innovation: If you want to manage something, you must be able to measure it. But, of course, it's not that simple. The wrong system or the wrong approach to innovation measurement can spell disaster for the measurements and for the program as a whole. This article identifies five problem areas and shows how to avoid them.