Mini Case Study Nintendo 2

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Contributors

Chris Hazeu, Toon

Organization: Nintendo

Author: Chris Hazeu

Course: (V)ODC 2014/2015

Abstract Nintendo is one the pioneers in the history of console gaming. Their first console appeared in 1983 and was a huge commercial success, selling 61,91 million pieces in total. Their follow-ups also proved to be of good success, until the Gamecube arrived. At the beginning of this century, Nintendo had outlived it’s early console competitors (e.g. Sega) but it was facing heavy competition from the newcomers Sony (Playstation) and Microsoft (Xbox). The focus of this paper will be on how Nintendo identified the problems of the Gamecube and how they saw the market opportunities which made the follow-up of the Gamecube, the Wii, a huge commercial success.

Case Study Nintendo 2

Contributors

Chris Hazeu, Toon