Mini case study Apple
Apple.Inc and the Adaptive Cycle of change
Author: Athanasios Athanasiadis
Course: (V)ODC 2013/2014
Keywords: mini case study
Apple is one of the most characteristic cases regarding its route through the adaptive cycle as its passing form one stage to another was accompanied with a lot of publicity and drama. This paper’s purpose is to analyze Apple’s history using the Adaptive Cycle and recognized the different phases of its timeline. Wikipedia was used as a data source for Apple’s history, along with supportive news articles. The scientific literature about the Adaptive Cycle was utilized for interpreting the collected data and linking the case with the model. Additionally, it attempts to understand whether the famous changes in Apple’s hierarchy were accompanied by transition through different phases of the Adaptive Cycle. Furthermore, this paper identifies key moments in Apple’s timeline as Gestalt switches for the company.