Mini case study Apple

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Contributors

Toon Abcouwer

Apple.Inc and the Adaptive Cycle of change

Organization: Apple

Author: Athanasios Athanasiadis

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

Apple is one of the most characteristic cases regarding its route through the adaptive cycle as its passing form one stage to another was accompanied with a lot of publicity and drama. This paper’s purpose is to analyze Apple’s history using the Adaptive Cycle and recognized the different phases of its timeline. Wikipedia was used as a data source for Apple’s history, along with supportive news articles. The scientific literature about the Adaptive Cycle was utilized for interpreting the collected data and linking the case with the model. Additionally, it attempts to understand whether the famous changes in Apple’s hierarchy were accompanied by transition through different phases of the Adaptive Cycle. Furthermore, this paper identifies key moments in Apple’s timeline as Gestalt switches for the company.

Contributors

Toon Abcouwer