Mini case study Blackberry 3

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Contributors

Toon Abcouwer

Blackburrial? The RIM story from the perspective of the adaptive cycle.

Organization: Blackberry 3

Author: Arjen Everaert

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

“Many companies go through cycles. Intel experienced it, IBM experienced it, Apple experienced it. Our job was to reinvent ourselves, which we all believed BB10 would do,”. (Silcoff, Mcnish & Ladurantaye, 2013). This is a quote from an interview with Mr. Lazaridis, the founder and former CEO of RIM, the maker of the in the past popular blackberry phones. It seems that Mr. Lazaridis picked up on the notion that his company RIM was going through a cycle. In this paper we will show by using the adaptive cycle that he was in fact correct and through which phases the company was going and when.

Contributors

Toon Abcouwer