Mini case study Coca-Cola Life

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Contributors

Janis Vavere, Toon

Coca-Cola Life – How New Strategies Help the Company to Maintain Dominance in World Markets

Organization: The Coca-Cola Company

Author: Janis Vavere

Course: (V)ODC 2014

Keywords: mini case study

Abstract

This paper explains two current strategies of The Coca-Cola Company in the perspective of Adaptive Cycle for Resilience. Business journal and Google Scholar databases were used to find articles about current state in the soft drink market and how Coca-Cola is dealing with the changes. In the viewpoint of cycle for resilience it was possible to recognize that the company is moving through crisis quadrant and uses alternative strategies to regain security about the future. New combinations have been developed that can evolve through entrepreneurship quadrant into a new equilibrium. Retrospectively the cycle model very clearly shows the current state of the company in the external environment.

Contributors

Janis Vavere, Toon