Mini case study Coca Cola

From Adaptive Cycle
Jump to: navigation, search

Contributors

Toon Abcouwer

Coca Cola

Organization: Coca Cola

Author: Reinier van der Plank

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

This case study looks at the adaptive cycle and applies it in a practical case to see how exactly it relates to an actual change process. For this case study, one of the most interesting and important (organizational/commercial) change (failure) is discussed in the shape of the “new Coke” case that happened at the Coca-Cola Company during the 1980’s. Before discussing and applying the adaptive cycle, it is first discussed and taken apart, showing the inner workings of the model. Focus in this case study is showing how the adaptive cycle can be applied, what causes the different phases and transitions in the case of the “new Coke” occurrence and what the current situation of the Coca-Cola company is according to the adaptive cycle. The case study ends by suggesting an addition to the adaptive cycle by adding the concept of “neutralization” at the centre of the model.

Contributors

Toon Abcouwer