Mini case study Ford Edsel

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Contributors

Simon Widler


Organization: Ford

Author: Simon Widler

Course: (V)ODC 2014/2015

Keywords: mini case study, crisis, innovation

Abstract: In the late 1950s the well-established automotive company Ford planed and developed a new brand, the Edsel, to tackle a so far not covered segment of the automotive market, the upper middle class. The Edsel was supposed to compete with GM and Chrysler, the biggest companies in this very segment. However, the Edsel failed miserably and forced Ford to rethink they corporate strategy. This was the starting point of one of the biggest successes Ford ever had in the American automotive market, the Mustang.

Contributors

Simon Widler