Mini case study IBM 2

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Contributors

Reinier van der Plank

The transformation of IBM

Organization: IBM

Author: Sammy Odenhoven

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

This article describes the almost-downfall of IBM, due to strong competition and an inwardly focused organizational culture, and the savior of this multinational lead by Louis Gerstner in 1993.

Contributors

Reinier van der Plank