Mini case study Media Saturn

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Contributors

Reinier van der Plank

The Media-Saturn Holding as an illustrative example of the Adaptive Cycle of Change

Organization: Media Saturn

Author: Simon Verhoek

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

The Media-Saturn Holding is one of the leaders in consumer electronics retailing in Eastern and Western Europe. With the first Media Markt store opened in Germany in 1979, the company quickly grew to the over 700 stores in 14 countries on this moment. Saturn, a store with the same formula and now also part of the company, has around 230 stores throughout Europe. The web-based company Redcoon also makes part of the Media-Saturn Holding, but this case study will merely focus on the Media Markt and Saturn.

Contributors

Reinier van der Plank