Mini case study Mediamarkt

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Contributors

Reinier van der Plank

The Adaptive Cycle in the Service Center of Media Markt

Organization: Mediamarkt

Author: Martijn van Tongeren

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

The adaptive cycle of Holling et al (2001) has been used a lot to describe changes within a company. This paper will address the adaptive cycle in the Service Center of Media Markt. The Media Markt is a chain of big stores that sell consumer electronics throughout Europe and Asia. This paper will focus on Media Markt in the Netherlands and mainly on the store in Cruquius, since that is where I work myself.

Contributors

Reinier van der Plank