Mini case study Mediamarkt
The Adaptive Cycle in the Service Center of Media Markt
Author: Martijn van Tongeren
Course: (V)ODC 2013/2014
Keywords: mini case study
The adaptive cycle of Holling et al (2001) has been used a lot to describe changes within a company. This paper will address the adaptive cycle in the Service Center of Media Markt. The Media Markt is a chain of big stores that sell consumer electronics throughout Europe and Asia. This paper will focus on Media Markt in the Netherlands and mainly on the store in Cruquius, since that is where I work myself.