Mini case study Nike

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Contributors

Marianna Petridou

From Labor-Practice Compliance to Design Offensive

Organization: Nike

Author: Petridou Marianna

Course: (V)ODC 2014/2015

Keywords: mini case study

Abstract

This paper describes how the adaptive cycle of change has been applied to Nike since 1990 due to a campaign against company’s labor practices in Asia. Nike has started a long process in order to eventually reexamine its operations and meet wide sustainability measurements by 2020.

Contributors

Marianna Petridou