Mini case study Nintendo

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Reinier van der Plank

Case study of Nintendo

Organization: Nintendo

Author: Yahia Tharwat El-Sherbini

Course: (V)ODC 2013/2014

Keywords: mini case study


The video game industry flourished in the 1980's thanks to the Nintendo Entertainment System. It can be argued whether Nintendo breathed back life into the industry back then. However as years went by and the competition became fierce, Nintendo faced problems with keeping up with the competition and how technologically advanced they were. At some point in the late 90's and early 2000's

Nintendo was struggling with its home console and was considered out of the game by many, but in 2006 it changed its focus and returned on top. This case study explains the cycle of change Nintendo went through by applying it to the literature conducted on adaptive cycle of change.


Reinier van der Plank