Mini case study Nokia 2
Nokia and the Adaptive Cycle of Change
Author: Arne Beentjes
Course: (V)ODC 2013/2014
Keywords: mini case study
The first mobile phone I ever laid eyes on was the Nokia 3310. At that time (somewhere around 2002) Nokia was, in my eyes, the only manufacturer of mobile devices. Also in the beginning of time of the smartphones, Nokia was a market leader. I remember saying to a friend: “Wow! Nokia must be the biggest company in the world” (I was very young at that time). Yet today, you rarely see a Nokia smartphone. This is a great opportunity to dig into the history of Nokia in the past decennium and see where they made good and bad choices when it comes to their mobile phones. This paper describes the last 10 years of the Nokia mobile phones in the terms of the Adaptive Cycle of Change through the eyes of (a) consumer.