Mini case study Paypal

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Contributors

Reinier van der Plank

Assessing the adaptive cycle: a PayPal case study

Organization: Paypal

Author: Herman van den Berg

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

This paper searches for the phases of the adaptive cycle in the history of PayPal before and around the eBay purchase in 2002. Did PayPal go through all stages and if so, what happened that caused PayPal to move from one stage to another, or didn’t happen? We first go through the stages of the adaptive cycle before looking at PayPal’s history that is comparable to these phases. What happened that caused a change from one phase to another? After comparing the findings with the adaptive cycle we explore the current phase and the possible future stages PayPal might go through.

Contributors

Reinier van der Plank