Mini case study Paypal
Assessing the adaptive cycle: a PayPal case study
Author: Herman van den Berg
Course: (V)ODC 2013/2014
Keywords: mini case study
This paper searches for the phases of the adaptive cycle in the history of PayPal before and around the eBay purchase in 2002. Did PayPal go through all stages and if so, what happened that caused PayPal to move from one stage to another, or didn’t happen? We first go through the stages of the adaptive cycle before looking at PayPal’s history that is comparable to these phases. What happened that caused a change from one phase to another? After comparing the findings with the adaptive cycle we explore the current phase and the possible future stages PayPal might go through.