Mini case study Ryanair

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Contributors

Edgar Weidema, Toon

Prepare yourself.

Organization: Ryanair

Author: Edgar Weidema

Course: (V)ODC 2014/2015

Keywords: mini case study

Abstract

Ryanair, established in 1985, is one of the biggest airline carrier’s of Europe with 1,600 low fare routes, a workforce of 9,500 and an expected 84,6 million customers for 2014 (“History of Ryanair”, 2014). This success came after a big change to a “no frills” strategy and a focus on being a low-fares airline carrier. This case study discusses this business strategy change and uses the different phases of the Adaptive Cycle theory described by Abcouwer and Parson (2007) to describe the change.

Contributors

Edgar Weidema, Toon