Mini case study SAP AG

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Contributors

Reinier van der Plank

How SAP AG walks through the adaptive cycle of change, and survives!

Organization: SAP AG

Author: Marcus Veen

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

SAP AG is one of the biggest global operating software companies specialised in business solutions. They are market leader of enterprise resource planning (ERP) and customer relation management (CRM) applications. The customers of SAP AG are diverse varying from small and medium sized enterprises, until massive international corporations. SAP AG is in this business since 1972 which is long in this type of business. The existence can be credited to their adaptive change of products reacting on a constantly changing environment. SAP AG has turned out to be a survivor as they have walked through multiple adaptive cycles of changes successfully and survived a number periods of crisis.

Contributors

Reinier van der Plank