Mini case study Selexyz

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Contributors

Reinier van der Plank

Mini case study on Selexyz

Organization: Selexyz

Author: Adi Kalkan

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

This mini case study will describe the last years of the now bankrupt bookstore chain Selexyz. Although the name Selexyz sounds rather modern, this was a company with a long history. The bookstore chain, which had a market share of around 20% a couple years ago (Wikipedia page on Selexyz n.d.), was declared bankrupt in March 2012 (Zantingh, 2012). In just a couple of years, this company with a history of more than 100 years (Wikipedia page on Selexyz, n.d.) failed to keep up with the competition. This mini case study will describe the last years of Selexyz and how it went through the adaptive cycle, and what challengers there were to overcome. Furthermore, it will aim to explain why Selexyz failed to undergo the necessary changes to survive the disruptions on the market. After that, the new future of stores (that were bought by investors after the bankruptcy (nu.nl, 2013)) will be (briefly) discussed.

Contributors

Reinier van der Plank