Mini case study Sony PlayStation

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Contributors

Jean Gunputsing


Mini case study: The launch of the Sony PlayStation 3

Organization: Sony Computer Entertainment

Author: Jean Gunputsing

Course: VODC 2014/2015

Keywords: mini case study

Abstract: The Sony Computer Entertainment Department is responsible for creating the Sony consoles. Sony has gained a lot of success and created multiple high end consoles that are highly regarded. During the launch of the PlayStation 3 something changed for Sony as they decided on a different approach which led to a crisis and eventually changes in their way of doing business.

Contributors

Jean Gunputsing