Mini case study Sony PlayStation
Mini case study: The launch of the Sony PlayStation 3
Organization: Sony Computer Entertainment
Author: Jean Gunputsing
Course: VODC 2014/2015
Keywords: mini case study
Abstract: The Sony Computer Entertainment Department is responsible for creating the Sony consoles. Sony has gained a lot of success and created multiple high end consoles that are highly regarded. During the launch of the PlayStation 3 something changed for Sony as they decided on a different approach which led to a crisis and eventually changes in their way of doing business.