Mini case study Suning

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Contributors

Reinier van der Plank

Mini case study of Suning

Organization: Suning

Author: Ziyan Zong

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

Suning was founded in 1990 at Nanjing, China. With the development of more than 20 years, now it has been one of the biggest 3C (computer, communication and consumer electronics) products distributers in China. In other words, Suning is the Chinese Mediamarket. Suning has more than 1600 chain stores in Mainland China, Hong Kang, Japan (in Tokyo and Osaka areas) with nearly 180,000 employees and sales of 230 billion RMB (Chinese currency). Nowadays, Suning is the largest retail enterprise of China and its brand value is 95.686 billion RMB.

Contributors

Reinier van der Plank