Mini case study Sushi Me

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Contributors

Reinier van der Plank

Applying the Adaptive Cycle of Change to the F&B Industry

Organization: Sushi Me

Author: Micky Chen

Course: (V)ODC 2013/2014

Keywords: mini case study

Abstract

This paper concerns a real life case study and applies the Adaptive Cycle of Change to an organization operative in an industry that is normally not considered when applying the cycle: the Food & Beverage market. I specifically chose this industry because even though it is often argued that the Adaptive Cycle is widely applicable, so far most cases (if not all) concern ei- ther large multinationals, governmental organizations, or other businesses with offices. I wondered if and how the cycle could be applied to a restaurant. This case demonstrates the wide applicability of the Adaptive Cy- cle - not only in terms of varying industries but also in size and nature, as the cycle can be applied to a business as small as the one described in this case, and is also applicable to a person’s own life. Furthermore, it provides an analysis of the phases and quadrants the organization goes through.

Contributors

Reinier van der Plank