Mini case study Toyota - 2
Adaptive Cycle of Resilience
Author: Baraa Alnawakil
Course: (V)ODC 2014/2015
Keywords: Toyota, Adaptive Cycle, Crisis
In 2009, Toyota one of the biggest vehicle manufacture in the world has faced a severe crisis which could have harmed its reputation and credibility forever. Toyota is still to this day suffering from the repercussions of what happened five years ago. Due to unintended quality problems in its cars, and after several deadly accidents, Toyota declared officially to recall millions of cars. This paper aims to understand why Toyota faced this crisis and how did they deal with it to return into -what in the adaptive cycle is called- the equilibrium phase.