Mini case study Walmart

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Contributors

Frank Houweling, Toon

Walmart’s focus on food and nutrition

Organization: Walmart

Author: Frank Houweling

Course: (V)ODC 2014/2015

Keywords: mini case study

Abstract Walmart is the leading reseller in the world. They have a large influence on the eating habits of their customers. A new trend on healthy and organic food is emerging, and new ‘healthy’ resellers are growing. The adaptive cycle of resilience is used to describe Walmart’s strategy in coping with this trend, and conclusions about the effect of the strategy are drawn.

Contributors

Frank Houweling, Toon