Mini case study Xerox

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Contributors

Tijmen Amsing, Toon


Organization: Xerox

Author: Tijmen Amsing

Course: (V)ODC 2014/2015

Keywords: mini case study

Abstract

In this paper the history of Xerox is mapped to the four quadrants of the Adaptive Cycle. The company reached the equilibrium phase after it introduced its first paper copier in 1959. After many years the Xerox found itself in a crisis after the company was obliged to license its patents and its revenues began to flatten. Xerox was a leader in developing technologies, but often had trouble creating and marketing products based on them, particularly computers. Eventually they succeeded in finding a way to survive by restructuring, dropping products and releasing new ones.

Contributors

Tijmen Amsing, Toon