Mini case study lego

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Contributors

Katarzyna Adamiak, Toon

LEGO - the Adaptive Cycle

Organization: LEGO

Author: Katarzyna Adamiak

Course: (V)ODC 2014/2015

Keywords: mini case study

Abstract

Can the famous, traditional brand prosper long gaining profits from its high reputation? Is it enough to introduce an excellent product and frequent additives to ensure company’s good position? Unfortunately, not. The world becomes increasingly dynamic in current age of accelerated growth. The crisis point might suddenly appear triggering a sequence of unplanned events, forcing organizations to rearrange its key aspects. Here, the story of LEGO draws a distinct connection to Adaptive Cycle and therefore is an example of how the theoretical Cycle applies to real-life company.

Contributors

Katarzyna Adamiak, Toon