Mini case study of General Electric

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Contributors

Alexandra Stramarko

An Opportunistic Push Into Sustainable Business

Organization: General_Electric

Author: Alexandra Stramarko

Course: (V)ODC 2014/2015

Keywords: mini case study

Abstract

This paper illustrates how the adaptive cycle of change has been applied to General Electric since 2005 with the embarking of the “Ecomagination” project because of numerous suits against the company due to the fact that it caused immense water and air pollution.

Contributors

Alexandra Stramarko