Mini case study of General Electric
An Opportunistic Push Into Sustainable Business
Author: Alexandra Stramarko
Course: (V)ODC 2014/2015
Keywords: mini case study
This paper illustrates how the adaptive cycle of change has been applied to General Electric since 2005 with the embarking of the “Ecomagination” project because of numerous suits against the company due to the fact that it caused immense water and air pollution.