Resilience in the Dutch E-Commerce Market; Dealing with International Competition
by Zehra Abbas, Jet van den Berg, Toufik Bouiss, Lobke Kolhoff and Oumaima Nedoui
In the global economy, in which organizations face national and international competition, e-commerce, organizations need to constantly innovate and compete. Therefore, it is important to understand what customers desire and how to provide them with a unique experience. Ger (1999) specifies that local firms can create a unique perceived value by using (cultural) resources, and targeting and positioning of localness as a competitive advantage against international competition.To showcase how a local Dutch organization can stay resilient a case study is conducted which draws a scenario in which the Dutch Bol.com competes with the American multinational Amazon on the Dutch market. Research shows that bol.com has to distinguish the aspects in which it is able to compete with Amazon and use this as a competitive advantage.
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