Scenario Planning

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Contributors

Jolanta Wos

Scenario Planning is referred to as a technique to assist people to get an insight in potential future scenery, in reality which is mainly defined by increasing uncertainty. Schwartz, who is considered an expert on this concept, calls scenarios - "script" that are supposed to assist the company leaders (just as film directors) to better prepare for the forthcoming events and be more flexible in adapting to latent fluctuations and surprises. [1] Scenarios comprise stories, which are purposefully extreme, in order to help decision makers visualise the image of how the broader business context may turn out the next day. This way they provide general guidelines for articulating trends and paths the company may want or even be compelled to adopt for future survival.

References

  1. Schwartz, Peter., The Art of the Long View. Doubleday & Currency. 1991

Contributors

Jolanta Wos