Strategic management schools

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Contributors

NN, Peter Bouwdewijn

Planning school

Prediction

Argues that when uncertainty in the business environment is increasing, the efforts on predicting changes in the environment should be increased.

Adaptive school

Prediction

Opposes the planning school in a way they say that instead of planning the focus should be on business ability to change. The future is impossible to predicts and change should be the business driver instead of planning. This means the focus should be on recognizing important changes in the environment and adapt as quickly as possible.

Control school

Control school is closely related to the planning school, only works with the belief that the company has influence on important variables in the environment.

Transformative

Prediction

The transformative approach is closely related to the adaptive school. It suggests that firms should not focus their efforts into prediction, but in adapting and adapting with the environment. The transformative approach believes in a company influence on the environment, instead of being the adaptive approach wich sees the environment as external entity in which the company has no significant influence.

Contributors

NN, Peter Bouwdewijn