The Marketability Tool for Individuals in a Digital Collaborative Platform
by Varun Sahajpal
Modern day organizations are becoming increasingly dynamic with every change they undergo (Abcouwer et al., 2017). Each challenge that an organization faces now-a-days may easily put the organization in a situation of ‘crisis’. Based on the assumption that for most of the problems, a solution is already available somewhere in the world, there is a need for finding the appropriate knowledge and the knowledge owner to solve that problem. For the knowledge owner, the issue is to be found. Therefore, keeping in mind the future of knowledge in this era with ever-changing scenarios, it is essential to facilitate this process by offering a tool for individuals and organizations that can enable them to find the knowledge owner and offer the knowledge owner to become marketable. This research is a part of the ongoing research on the iSolutions approach for the Digital Collaborative Platform by Abcouwer et al. (2017) and focuses majorly on its aspect of the ‘marketability tool for individuals’ for the digital collaborative platform. Apart from the concepts studied for this research, a brief study is conducted on the LinkedIn profiling system. This study will enable the readers to understand the inefficiencies related to LinkedIn (if any) and will provide a direction to understand how the marketability tool for the digital collaborative platform should be conceptualized. This study provides a baseline foundation for a research model which creates a foreground for collecting the empirical data. This data is used for answering the research question- "What necessary features are required in a ‘marketability tool for individuals’ as an aspect of the digital collaborative platform?”, using the insights and findings gathered from the expert interviews.
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