The Motivations Involved in the Usage of Social Networking Sites
by Avery Garcia
The evolution of how people communicate has greatly changed and affected people in their daily lives. With everything becoming digitalized,peoplehavedifferentmotivationsonusingvarioussocialnetworking sites which they think is beneﬁcial or suits them the most. Learning, in general, has also been in the continuous transition of adapting new technologies in order to give people a more personalized environment. In this research, peoples’ motivations on using social networking sites are identiﬁed and the social media honeycomb model by Kietzmann et al. (2012) is criticized to determine if there are any gaps or if the model covers most of the aspects of the motivations of people. The research was done qualitatively and data was gathered through semi-structured interviews and surveys. The results also reveal important matters such as Regulations, Authority, Trust and Privacy and these seems to be a pressing issue lately. In theend,furtherresearchisnecessaryindeterminingtheexactimplications of the topics mentioned with the motivations of people to share.
File Download : Thesis Avery Garcia